We build mobile apps and digital products
About Lucky Duck Software Ltd
Lucky Duck Software Ltd is a UK-based software company specialising in the development of mobile applications and digital products. We focus on creating engaging, social-first experiences designed for entertainment and shareability.
Our Products
Our flagship app, Consequences, is a social storytelling game available on the Apple App Store. We are actively developing additional products, including new social and interactive app experiences.
Now available on the App Store
Contact — [email protected]
Lucky Duck Software Ltd
Company Number 17054634
Registered in England & Wales
Contact: [email protected]
© 2026 Lucky Duck Software Ltd
Privacy Policy
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Consequences Privacy Policy
Last updated 17 October 2026
Who we are
Consequences is a party game app for iPhone and Android made by Lucky Duck Software Ltd, a company based in the United Kingdom. We are the data controller for the information described in this policy.
Questions or requests about your data: email [email protected].
The short version
- There are no accounts. We never ask for your email, phone number or real name.
- Single-player stories, favourites and settings stay on your phone.
- Online games are stored on Google Firebase so players can share them, and are deleted after 30 days.
- The free version shows ads from Google AdMob. In the UK and EEA we ask for your consent before ads are personalised.
- Premium purchases are handled by Apple or Google. We never see your payment details.
- We do not sell your data.
What we collect and why
We only handle the data in this table. Lawful basis is under UK GDPR.
| Data | When | Why | Lawful basis |
|---|---|---|---|
| A random player ID from Firebase anonymous sign-in | When you create or join an online game | To link you to the game you joined | Legitimate interests (running the game) |
| The display name you type, your story answers and the finished stories | Online games only | So every player in the game sees the same stories | Legitimate interests (running the game) |
| Advertising ID, IP address, device and app information, ad interactions | Free version, when ads load | To show ads, measure them and prevent fraud; to personalise them if you agree | Consent for personalised ads; legitimate interests for non-personalised ads |
| Purchase status (whether you have Premium) | When you buy or restore Premium | To unlock Premium features | Contract |
| Words you type into Browse Backgrounds | When you search for a background video | Sent to Pexels to find matching videos | Legitimate interests (providing the feature) |
Kept only on your phone: single-player answers and stories, favourites, your chosen voice and background, photos or videos you upload as backgrounds, and exported videos. We cannot see any of these. Videos you share go only to the app or person you pick in your phone's share sheet.
Who else handles your data
| Company | What they do for Consequences | Their policy |
|---|---|---|
| Google (Firebase) | Anonymous sign-in and storage for online games | Firebase privacy |
| Google (AdMob) | Ads in the free version, and the consent form | How Google uses data from apps |
| Pexels | Background video search and downloads | Pexels privacy policy |
| Apple | Premium purchases on iPhone, and the App Store review prompt | Apple privacy policy |
| Google Play | Premium purchases on Android, and the Play review prompt | Google privacy policy |
Read Aloud uses the text-to-speech voices built into your phone. On some phones these voices may be provided by Google or the phone maker under their own terms.
Advertising and your choices
The free version shows a full-screen ad before some stories. Premium removes all ads.
- UK and EEA: the first time you open the app we show Google's consent form. Ads are only personalised if you agree. You can change your choice at any time in Settings ‚Üí Privacy Choices.
- Everywhere: you can reset or delete your advertising ID, or opt out of personalised ads, in your phone's settings (Android: Settings ‚Üí Privacy ‚Üí Ads; iPhone: Settings ‚Üí Privacy & Security ‚Üí Tracking and Apple Advertising).
Google may still show non-personalised ads, which use limited data such as your approximate location and the app you are using.
How long we keep it
| Data | How long |
|---|---|
| Online games: player names, answers and stories | Deleted automatically 30 days after the game was created |
| Anonymous player ID | Until you delete the app; it is not linked to your name or contact details |
| Everything kept on your phone | Until you delete it in the app or delete the app |
| Ads and purchase data | As set out in Google's and Apple's own policies |
Children
Consequences is rated 16+ because stories can contain adult humour. It is not intended for anyone under 16, and we do not knowingly handle data about children. If you think a child has used an online game, email us and we will delete it.
Your rights
Under UK GDPR you can ask us to access, correct or delete your data, restrict or object to how we use it, or move it to another service. You can withdraw consent for personalised ads at any time in Settings ‚Üí Privacy Choices.
Because there are no accounts, we can usually only find an online game if you tell us its game code. Email [email protected] and we will reply within one month.
If you're unhappy with how we handle your data, you can complain to the Information Commissioner's Office.
Transfers, security and changes
- Transfers: Google, Apple and Pexels may process data outside the UK, including in the United States. They use safeguards approved under UK law, such as standard contractual clauses.
- Security: online games are stored by Google Firebase with encryption in transit and at rest, and contain no contact details.
- Changes: if we change this policy we will update the date at the top. Significant changes will also be shown in the app.
- Contact: [email protected]